Netflix raises prices for new and current United States subscribers

Stranger Things

Existing members will be notified of the price increase on October 19 via e-mail and in-service notifications, a Netflix representative told MONEY. The standard plan, which allows users to stream HD video on two screens simultaneously, will see an increase of $1 from $9.99 monthly to $10.99 monthly. Their higher end plan 4K with four simultaneous streams will go from $11.99 to $13.99.

There is some good news for subscribers to Netflix' basic, single-screen streaming plan.

The price changes come amidst Netflix's search for more award-worthy content to compete with Amazon and Hulu (The Hollywood Reporter notes Netflix plans to "spend $6 billion on content this year", so the search is definitely ramping up).

Since then, however, Netflix has continued to add large amounts of new subscribers both in the US and internationally.

The last time Netflix increased its USA pricing was October 2015. That plan now costs $11.99, but it will go up to $13.99 with rate increases.

According to Netflix officials who confirmed details with Business Insider, the streaming service's middle and highest-tier plans will increase in price, with new subscribers seeing the effect today and current subscribers being charged more in their next billing cycle.

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It also referenced the new features that "improve the overall Netflix experience", which might indicate the fees Netflix is paying to content holders to allow offline playback.

It's getting a little more expensive for video buffs to Netflix (NASDAQ:NFLX) and chill.

Their new Standard plan, which featured HD, which had been offered to recent customers for $9 a month and older customers for $8, was being raised to $10.

The changes affect new USA members, while existing members will be alerted of the price change on October 19 ahead of their next billing cycle.

Netflix posted the new prices on its website on Thursday morning.

Stranger Things avoiding a sophomore slump in it's much- anticipated second season wouldn't hurt either.

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