Messenger Just Added an Augmented Reality Feature and It's Freakin' Awesome

Messenger Just Added an Augmented Reality Feature and It's Freakin' Awesome

The announcement is a clear sign that Facebook is still going after Snapchat, looking to offer users a Snapchat-like experience inside its own app. For users, that means that they can add AR overlays on top of their pictures as they take them, but for developers it also means that they are now able to freely design then deploy to Facebook their own customized and stylized AR picture overlays.

As part of the expansion, Facebook said it will also enable something called world effect technology within AR Studio in the coming days, which will let developers incorporate moveable, 3D objects into their AR apps.

These are "early versions" of World Effects, so you can expect some refinement over time. Now, instead of just sending your loved ones a static image or standard video, you can spice up your messages with 3D objects that can be dropped anywhere in the vicinity of the camera in your device. It is been copied from the Snapchat's AR-based objects and turned out in the form of the tool, World Effects on Facebook Messenger.

Facebook seems to be betting big on augmented reality (AR). So you can put hearts, arrows and word bubbles on anyone and anything, whether they like it or not.

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Moreover, you can add a 3D heart floating over someone's head and then try panning your phone's camera from side to side. To use a World Effect, simply open the Messenger Camera, and scroll to choose from the camera effects.

Currently, these effects are not available for all Messenger users. The Facebook AR Studio was launched in closed beta at the company's annual F8 developers' conference, and since then, more than 2,000 developers have created content for the AR platform.

Facebook has notably lagged behind Snapchat when it comes to embracing AR effects for its various properties, including Instagram.

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