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IPhone X Tops Q1 Smartphones List; Galaxy S9 Didn't Make Top 5

The Performance Of The Cellphone Market And Future Outlook

Top 10 players now capture 76% of the market thereby leaving 600+ brands to compete for the remaining 24% of the market.

HMD Global (Nokia), iTEL, Xiaomi, Tecno, OnePlus and Huawei were the brands that grew the fastest in Q1 2018.

Smartphones have basically dominated the market, making the smartphone industry a powerful force that has shaped the direction of other major industries such as the content streaming and advertising industry.

Among 334.3 million units shipped, Samsung has topped the list with 78.2 million units.

When Steve Jobs first introduced the iPhone we were all amazed at what the device had to offer, the introduction of the touch display was revolutionary to say the very least and we are still seeing other smartphone manufacturers copying what Apple is doing. The non-Apple devices on the top 6 slots are the Redmi 5A and the Samsung Galaxy S9 Plus. And in Q1 this year, shipments in China were well below the 100 million mark - something that hasn't happened since Q3 of 2013. "The city's red-hot IPO market usually sees offerings oversubscribed - sometimes by hundreds of times - as investors borrow heavily to place orders".

According to IDC, sales of smartphones declined by 2.9% compared to a year ago. "Apple's ultra-premium iPhone X is proving relatively popular in some markets like China and the United States, while there remains scope for additional expansion in emerging regions such as India and Africa", said Neil Mawston, Executive Director, Strategy Analytics.

Huawei shipments grew 14 percent YoY in Q1 2018 even though growth in China slowed down considerably.

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At the same time on the market "number one" remains Samsung.

Since the second quarter of 2017, Xiaomi has been growing ahead of the market. The iPhone X was the best-selling smartphone model, based on shipments, in the world during the first quarter of 2018. Whilst the iPhone X share has grown since the Q4 17 period to 7.6%, the iPhone 8 share peaked in Dec 17 with a share of 12.1% and has now dropped back to 9.4%.

Oppo lost fourth place to Xiaomi and is now at fifth. In highly saturated markets, such as the US, China and Western Europe, a lack of innovation has led to a lack of consumer demand, and growth will be hard to find in 2018.

LG registered 11.4 million smartphone shipments in Q1 2018. While the Motorola brand did well, it was Lenovo smartphones that registered decline during the quarter.

Besides selling low-margin smartphones, Xiaomi also makes money from internet services, which include advertising and gaming on its MIUI user interface that boasts 190 million monthly users globally. They already have a dominant presence in China's phone market as well as in emerging economies like India.

In Australia, Tamsin Timpson, the Strategic Insight Director for Worldpanel ComTech APAC said: "iOS share increases in the 3 m/e March 2018 to 40.6%, up from 39.1% in the 3 m/e March 2017".

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